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Anthony Kent
Tony Kent is Professor of Fashion Marketing in the School of Art and Design at Nottingham Trent University. His research interests are in the convergence of physical and online worlds in fashion re...ver maisTony Kent is Professor of Fashion Marketing in the School of Art and Design at Nottingham Trent University. His research interests are in the convergence of physical and online worlds in fashion retail and the consumer’s branded experience, in emerging concepts of personalisation and sustainable fashion. He has authored over 60 conference papers and journal articles in business and design and has published three books on retail and retail design. He is an Executive member and Chair of the Research Committee of the International Foundation of Fashion Technology Institutions, co-organiser of the International Colloquia on Design, Branding and Marketing and Deputy Chair of the Marketing Special Interest Group of the British Academy of Management. He graduated with a BA (Hons.) in Modern History from Oxford University, an MBA and PhD from the University of the Arts London.ver menos
Livros de Anthony Kent
Understanding Personalisation: New Aspects of Design and Consumption