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Aaron Ahuvia
Aaron Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn whose work literally focuses on peace, love, and happiness. Regarding happiness, he has published ex...ver maisAaron Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn whose work literally focuses on peace, love, and happiness. Regarding happiness, he has published extensively on how our lives as consumers—earning and spending money—influence our psychological well-being. Regarding love, he is the leading authority on why we love objects and activities, as well as how our love for our favorite things relates to the love we have for people. Finally, with regard to peace, his expertise includes training people to better understand others who are different from them. This is important to businesses that need to understand their customers. But he has also used his expertise to work with organizations promoting peaceful conflict resolution. Currently, he works with Better Angels, an organization seeking to reduce polarization between liberals and conservatives. A published study ranked him 22nd in the world for research influence in consumer behavior. He has been quoted in Time, The Wall Street Journal, The New York Times, and has appeared on NPR and television shows such as The Oprah Winfrey Show.ver menos