Criado por Wan Hiyati

PR 2

Branding Fundamentals: Framework of Branding
Autor
Accessing the Media: How to Get Good Press
Autor
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Autor
The Fall of Advertising and the Rise of PR
Autor
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Autor
Brand Relevance: Making Competitors Irrelevant
Autor
Brand Identity Breakthrough
Autor
Positioning: The Battle for Your Mind
Autor
Managing Brand Equity
Autor
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Autor
How to Launch a Brand (2nd Edition)
Autor
Differentiate or Die: Survival in Our Era of Killer Competition
Autor
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
Autor
CRISIS MANAGEMENT: THE ART OF SUCCESS & FAILURE: 30 Case Studies in Business & Politics
Autor
Marketing 4.0: Moving from Traditional to Digital
Autor
Business Continuity and Risk Management: Essentials of Organizational Resilience
Autor
From Zero to One Million Followers: Become an Influencer with Social Media Viral Growth Strategies on YouTube, Twitter, Facebook, Instagram, and the Secrets to Make Your Personal Brand KNOWN
Autor
War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
Autor
Unmasked: Big Media's War Against Trump
Autor
Social Media Marketing: Build Your personal Brand And Learn the Best Marketing Advertising Online in 2020.
Autor
Reputation Rules (PB)
Autor
Business Continuity and the Pandemic Threat: Potentially the biggest survival challenge facing organisations
Autor
Crisis Information Management: Communication and Technologies
Autor
An Ounce of Prevention
Autor
Blindsided: A Manager's Guide to Crisis Leadership, 2nd Edition
Autor
Crisis Intervention Training for Disaster Workers: An Introduction
Autor
Trainwrecks: How Corporate Reputations Collapse And Managements Attempt to Rebuild Them
Autor
Crisis management Complete Self-Assessment Guide
Autor
Adapt and Plan for the New Abnormal of the COVID-19 Coronavirus Pandemic: Adapt and Plan for the New Abnormal of the COVID-19 Coronavirus Pandemic
Autor
If Not Now, When? A Crisis Preparedness Guide
Autor
Lukaszewski on Crisis Communication: What Your CEO Needs to Know About Reputation Risk and Crisis Management
Autor
How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management
Autor
Crisis plan A Complete Guide
Autor
Emergency Evacuation Planning for Your Workplace: From Chaos to Life-Saving Solutions
Autor
Risk Management in Banking
Autor

PR 2

Branding Fundamentals: Framework of Branding

Accessing the Media: How to Get Good Press

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

The Fall of Advertising and the Rise of PR

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Brand Relevance: Making Competitors Irrelevant

Brand Identity Breakthrough

Positioning: The Battle for Your Mind

Managing Brand Equity

Building a StoryBrand: Clarify Your Message So Customers Will Listen

How to Launch a Brand (2nd Edition)

Differentiate or Die: Survival in Our Era of Killer Competition

The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

CRISIS MANAGEMENT: THE ART OF SUCCESS & FAILURE: 30 Case Studies in Business & Politics

Marketing 4.0: Moving from Traditional to Digital

Business Continuity and Risk Management: Essentials of Organizational Resilience

From Zero to One Million Followers: Become an Influencer with Social Media Viral Growth Strategies on YouTube, Twitter, Facebook, Instagram, and the Secrets to Make Your Personal Brand KNOWN

War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

Unmasked: Big Media's War Against Trump

Social Media Marketing: Build Your personal Brand And Learn the Best Marketing Advertising Online in 2020.

Reputation Rules (PB)

Business Continuity and the Pandemic Threat: Potentially the biggest survival challenge facing organisations

Crisis Information Management: Communication and Technologies

An Ounce of Prevention

Blindsided: A Manager's Guide to Crisis Leadership, 2nd Edition

Crisis Intervention Training for Disaster Workers: An Introduction

Trainwrecks: How Corporate Reputations Collapse And Managements Attempt to Rebuild Them

Crisis management Complete Self-Assessment Guide

Adapt and Plan for the New Abnormal of the COVID-19 Coronavirus Pandemic: Adapt and Plan for the New Abnormal of the COVID-19 Coronavirus Pandemic

If Not Now, When? A Crisis Preparedness Guide

Lukaszewski on Crisis Communication: What Your CEO Needs to Know About Reputation Risk and Crisis Management

How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management

Crisis plan A Complete Guide

Emergency Evacuation Planning for Your Workplace: From Chaos to Life-Saving Solutions

Risk Management in Banking