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Melinda Wooten
Melinda Wooten, in partnership with Sigal Kremer, founded KW Strategems after more than 20 years in consumer research. They have worked with companies as big as Pepsi, Kroger, E&J ...ver maisMelinda Wooten, in partnership with Sigal Kremer, founded KW Strategems after more than 20 years in consumer research. They have worked with companies as big as Pepsi, Kroger, E&J Gallo Winery and Samsung, and companies as small as local credit unions and smaller wineries, incorporating consumer drivers (both subconscious and conscious) into strategy. They have worked on many projects with Dr. Sam Cohen of Psychologics, Inc. to validate more qualitative insight into varifiable findings for strategic and communication platform development.ver menos