Rotimi Williams Olatunji (PhD) is a Senior Lecturer in the Department of Public Relations and Advertising, Lagos State University, Nigeria. His research interests are in economic a...ver maisRotimi Williams Olatunji (PhD) is a Senior Lecturer in the Department of Public Relations and Advertising, Lagos State University, Nigeria. His research interests are in economic and social issues in advertising, advertising and culture, consumerism, political communication, marketing communication and tourism marketing. He is the author of Advertising Economy and Societies in Africa: The Nigerian Perspective (VDM Verlag Dr Muller: 2010).ver menos