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Don Southerton
With over 35 years' experience, Don Southerton is the definitive authority on Korean-facing global business, strategy, branding and market entry--from automotive, golf, retail, and...ver maisWith over 35 years' experience, Don Southerton is the definitive authority on Korean-facing global business, strategy, branding and market entry--from automotive, golf, retail, and QSR/ food sectors to New Urbanism and Green technology.Building on a life-long interest in Korea and the rich culture of the country, Southerton writes extensively and provides commentary to the media on modern Korean business culture and its impact on global organizations. Hyundai Way: Hyundai Speed is his thirteenth publication.ver menos