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author
Gary Howarth
Having been in sales and marketing to Fortune 100 companies for over 35 years, I learned a few things along the way. One thing I learned was that if I was selling to IBM, Boeing, or the new start u...ver maisHaving been in sales and marketing to Fortune 100 companies for over 35 years, I learned a few things along the way. One thing I learned was that if I was selling to IBM, Boeing, or the new start up down the street, they all had one thing in common: effective communication with individuals. At the end of the day, all sales are to individuals, no matter who they work for.
Even though I went to school for my MBA, I learned much more from doing. Since communication is the key to all success in life, I decided, along with my nephew, to start a video email marketing business called Vaxishub. We took a boring medium and made it interesting again.
I always had an interest in Neuro Linguistic Programming (NLP) because it is all about how we communicate and how the brain functions. I am a certified NLP Practitioner and incorporated some of the training in this book in order to provide you with a broader view of communicating.ver menos