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Chrissie Rucker
Chrissie Rucker OBE, started The White Company in 1994, when, unable to find affordable yet well-designed, beautiful-quality white bed linens, she decided to invest her £6,000 savi...ver maisChrissie Rucker OBE, started The White Company in 1994, when, unable to find affordable yet well-designed, beautiful-quality white bed linens, she decided to invest her £6,000 savings to produce them. Today, what began life as a small 12-page mail-order brochure has become one of the UK’s fastest-growing multi-channel retailers and a trusted British lifestyle brand. Chrissie’s vision and passion for The White Company remains at the heart of the business, and she is committed to its growth in both the UK and internationally. There are now 64 stores. ver menos