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Dr Abas Mirzaei
Abas Mirzaei holds a PhD in marketing and is an assistant professor (Senior Lecturer) at Macquarie Business School. His area of expertise is branding, woke marketing, and brand activism. His work h...ver maisAbas Mirzaei holds a PhD in marketing and is an assistant professor (Senior Lecturer) at Macquarie Business School. His area of expertise is branding, woke marketing, and brand activism. His work has been published in academic journals. His work on ‘woke’ branding has appeared in several media outlets such as The Conversation, Inside Retail, Inside FMCG, SBS, NITV, ABC News, BBC Radio, SMH, Marketing Magazine, Mumbrella, AdNews, Medium, and many others. Abas is the winner of the Emerald Literati Award: Outstanding Paper, European Journal of Marketing, 2022.ver menos
Livros de Dr Abas Mirzaei
Woke Brand: From Selling Products to Fixing Society's Deep Issues