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Christopher Lochhead
Christopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf b...ver maisChristopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf bum. He has been called a "Human Exclamation Point" by Fast Company and "slightly off-putting" by The Economist. Christopher served as CMO of Mercury Interactive, co-founded marketing consulting firm LOCHHEAD, was the founding CMO of Scient, and served as head of marketing at Vantive. He is living happily ever after in Santa Cruz, Calif.ver menos
Livros de Christopher Lochhead
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Position Yourself Or Be Positioned: The Personal Category Design Playbook Nota: 0 de 5 estrelas0 notasCategory Design 101: End Of Year 2022 Q&A Nota: 0 de 5 estrelas0 notasWriter Business Models: How Writers, Creators, And Thought Leaders Monetize Nota: 5 de 5 estrelas5/5The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content Nota: 5 de 5 estrelas5/5How To Create A Category As A Small "e" Entrepreneur Nota: 0 de 5 estrelas0 notasThe Category Design Scorecard Nota: 0 de 5 estrelas0 notasThe Big Category Lie: The 8 Reasons (Everyone Says) Category Creation Is A Bad Idea Nota: 5 de 5 estrelas5/5Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary Nota: 0 de 5 estrelas0 notasHow To Have A Legendary Career: Ask Yourself These 8 Questions Nota: 5 de 5 estrelas5/5
Audiobooks de Christopher Lochhead
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Nota: 5 de 5 estrelas5/5