Duke King Bursting with an optimistic outlook on life, they have become disheartened by the heavily pessimistic atmosphere that exists in contemporary society, and believe that the right way forwa...ver maisDuke King Bursting with an optimistic outlook on life, they have become disheartened by the heavily pessimistic atmosphere that exists in contemporary society, and believe that the right way forward is to provide their readers with informational, and positive reading material. As such, they sought to help those who suffer from low self-esteem and provide invaluable assistance needed to overcome low levels of self-esteem, thus strengthening that sense of self-worth.ver menos