The author of the book, "The Art of AI-Driven Copywriting: Mastering Prompts for Marketing Success" Irene Määttänen, is a prompt engineer, a communications expert, a business coach...ver maisThe author of the book, "The Art of AI-Driven Copywriting: Mastering Prompts for Marketing Success" Irene Määttänen, is a prompt engineer, a communications expert, a business coach, and an expert in the field of AI-driven content creation. She has a passion for integrating artificial intelligence with traditional copywriting techniques.ver menos