Quando dizemos que gostamos mais de uma determinada marca, estamos mesmo falando a verdade?Em que nível somos influenciados pelas percepções de marcas?E preferência e lealdade a uma marca são a mesma coisa?Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza.> OUÇA (54min 05s)*Naruhodo! é o podcast pra quem tem fome de aprender. Ciência, senso comum, curiosidades, desafios e muito mais. Com o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza.Edição: Reginaldo Cursino.http://naruhodo.b9.com.br*PARCERIA: ALURAA Alura tem mais de 1.000 cursos de diversas áreas e é a maior plataforma de cursos online do Brasil -- e você tem acesso a todos com uma única assinatura.Aproveite o desconto de R$100 para ouvintes Naruhodo no link:https://www.alura.com.br/promocao/naruhodo *REFERÊNCIASEXPRESS: Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive versus Affective Appeal in Education Marketing Messageshttps://journals.sagepub.com/doi/abs/10.1177/00222437211002196?casa_token=P1bL6B63AXgAAAAA:O4Y-dEEqBDoIsqgihqJPqmlBpAA0FZ1CrFAbMt14oVIQnJeVtSeOZQwhiGXo9dqU_LzUC_ULpHCYMARKETING MODELS IN EDUCATION: STUDENTS AS CUSTOMERS,PRODUCTS, OR PARTNERShttps://www.tandfonline.com.sci-hub.st/doi/abs/10.1080/10528008.2005.11488884Take the Bing It On Challenge!https://blogs.bing.com/search/2012/09/06/take-the-bing-it-on-challenge/Gift-giving and reciprocity in global society: Introducing Marcel Mauss in international studieshttps://journals.sagepub.com/doi/full/10.1177/1755088218757807?casa_token=7AyTBjDi_5gAAAAA%3AvmUbwfJQN6_T3oh8qXEKfI7K5luX2LAfMsMgOmHUvSZo71yFRdYT53B6OMKW4juoNsb5gf9U3vm-Neural Correlates of Behavioral Preference for Culturally Familiar Drinkshttps://www.cell.com/neuron/fulltext/S0896-6273(04)00612-9At the Roots of Product Placement: The Mere Exposure Effecthttps://ejop.psychopen.eu/index.php/ejop/article/view/522/htmlInternalizing problems as a mediator in the relationship between low effortful control and internet abuse in adolescence: A three-wave longitudinal studyhttps://www.sciencedirect.com/science/article/pii/S074756321830520X?casa_token=HxIVsy0JLbkAAAAA:VX8Q_RImt9TG8whyZ36u3gZhYX3DEgi62BAJtQO2TthpdxJR8SSHxjSwXSbARESu2b3xezqgCADirect evaluative conditioning in brand placement: The impact of scene valence and prominence on brand placement repetition effectshttps://onlinelibrary.wiley.com/doi/full/10.1002/cb.1647?casa_token=qMx1TOht2yEAAAAA%3AfgyH54dMWz1jdYl2JfHKdTIZV6RwPYloAXfh4RiZkF9ocZZalSt_HlTNHXwq3FmlMznTRTPLU5OHBdYTHE CONSUMER ON SOCIAL NETWORKS AND BRAND PERCEPTION ANALYSIS https://www.proquest.com/openview/ee8ba71a269ca6dcd39aa6b7d5035580/1?pq-origsite=gscholar&cbl=1306338Impact of social media influencers on customer engagement and brand perceptionhttps://www.inderscienceonline.com/doi/abs/10.1504/IJIMA.2021.114336Effects of different types of written vaccination information on COVID-19 vaccine hesitancy in the UK (OCEANS-III): a single-blind, parallel-group, randomized controlled trialhttps://www.sciencedirect.com/science/article/pii/S2468266721000967Vaccination as a social contracthttps://www.pnas.org/content/117/26/14890Naruhodo #265 - Como funcionam os testes de vacinas?https://www.b9.com.br/shows/naruhodo/naruhodo-265-como-funcionam-os-testes-de-vacinas/Naruhodo #226 – Como lidar com epidemias?https://www.b9.com.br/shows/naruhodo/naruhodo-226-como-lidar-com-epidemias/Naruhodo #238 – O distancionamento social impacta a nossa saúde mental? – Parte 1 de 2https://www.b9.com.br/shows/naruhodo/naruhodo-238-o-distancionamento-social-impacta-a-nossa-saude-mental-parte-1-de-2/Naruhodo #239 – O distancionamento social impacta a nossa saúde mental? – Parte 2 de 2https://www.b9.com.br/shows/naruhodo/naruhodo-239-o-distancionamento-social-impacta-a-nossa-saude-mental-parte-2-de-2/Naruhodo #146 – Porque precisamos falar sobre vacinas?https://www.b9.com.br/shows/naruhodo/naruhodo-146-por-que-precisamos-falar-sobre-vacinas/Naruhodo #261 - O que a solidão pode