O chamado "marketing digital" costuma falar muito em "gatilhos mentais", como se determinadas coisas garantissem um determinado comportamento.Mas de onde vem isso? É correta a utilização do termo "gatilho" nesses casos? O que a ciência pode dizer sobre o assunto?Confira o papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza.> OUÇA (49min 06s)*Naruhodo! é o podcast pra quem tem fome de aprender. Ciência, senso comum, curiosidades, desafios e muito mais. Com o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza.Edição: Reginaldo Cursino.http://naruhodo.b9.com.br*PARCERIA: ALURAA Alura tem mais de 1.000 cursos de diversas áreas e é a maior plataforma de cursos online do Brasil -- e você tem acesso a todos com uma única assinatura.Aproveite o desconto de R$100 para ouvintes Naruhodo no link:https://bit.ly/naruhodo_alura*REFERÊNCIASWhy a nudge is not enough: A social identity critique of governance by stealthhttps://ejpr.onlinelibrary.wiley.com/doi/10.1111/1475-6765.12073Feeding the behavioral revolution : Contributions of behavior analysis to nudging and vice versahttps://www.semanticscholar.org/paper/Feeding-the-behavioral-revolution-%3A-Contributions-Simon-Amarilli/6cd7fbed8bf7ac3aa058c4f59375b3b094ab3facFrom Libertarian Paternalism to Nudging—and Beyondhttps://link.springer.com/article/10.1007/s13164-015-0268-xWhy We Should Reject ‘Nudge’https://journals.sagepub.com/doi/10.1111/j.1467-9256.2012.01430.xOn the misplaced politics of behavioural policyinterventionshttps://scholar.harvard.edu/files/todd_rogers/files/tannenbaum_fox_rogers.2017.pdfDebate: To Nudge or Not to Nudge*https://www.researchgate.net/profile/Daniel-Hausman/publication/229562409_Debate_To_Nudge_or_Not_to_Nudge/links/570a43bf08ae8883a1fbc6f4/Debate-To-Nudge-or-Not-to-Nudge.pdfENVIRONMENTAL FACTORS THAT INCREASE THE FOOD INTAKE AND CONSUMPTION VOLUME OF UNKNOWING CONSUMERShttps://www.annualreviews.org/doi/abs/10.1146/annurev.nutr.24.012003.132140A deterministic worldview promotes approval of state paternalismhttps://www.sciencedirect.com/science/article/abs/pii/S0022103116300300?via%3DihubEffect of ambience on food intake and food choicehttps://www.sciencedirect.com/science/article/abs/pii/S0899900704001510Wine and music (III): so what if music influences the taste of the wine?https://flavourjournal.biomedcentral.com/articles/10.1186/s13411-015-0046-9$ or Dollars: Effects of Menu-price Formats on Restaurant Checkshttps://ecommons.cornell.edu/handle/1813/71169THE INFLUENCE OF AUDITORY CUES ON THE PERCEPTION OF, AND RESPONSES TO, FOOD AND DRINKhttps://onlinelibrary.wiley.com/doi/abs/10.1111/j.1745-459X.2009.00267.xPlating manifesto (II): the art and science of platinghttps://flavourjournal.biomedcentral.com/articles/10.1186/2044-7248-3-4Does the weight of the dish influence our perception of food?https://www.sciencedirect.com/science/article/abs/pii/S0950329311000966What you touch, touches you: The influence of haptic attributes on consumer product impressionshttps://onlinelibrary.wiley.com/doi/abs/10.1002/mar.21433?casa_token=wWJUGY71tJ8AAAAA:BYVlqFryvnM1Xlz6HUnxttdU2F6633j6iWpkKyMHv-Tr8KYrESE658koCndAasjIRI6a5nGF-AftJc5-The Roles of Inducer Size and Distance in the Ebbinghaus Illusion (Titchener Circles)https://journals.sagepub.com/doi/10.1068/p5273Do metallic-coated cups affect the perception of specialty coffees? An exploratory studyhttps://www.sciencedirect.com/science/article/pii/S1878450X20301621?casa_token=hc0MyRWtQKoAAAAA:zPWoLAczGe9yeooiKQyzQ_0iUj1VyeFVkvrnjX5aIw0CEo5rIrskCd9rbI-KkNv_gmX7nv_6s5cKitchenscapes, Tablescapes, Platescapes, and Foodscapes: Influences of Microscale Built Environments on Food Intakehttps://journals.sagepub.com/doi/abs/10.1177/0013916506295574All you can eat or all you can waste? Effects of alternate serving styles and inducements on food waste in buffet restaurantshttps://www.tandfonline.com/doi/full/10.1080/13683500.2020.1870939?casa_token=BZcRujC3s0EAAAAA%3AasFIpv4_bR7b5HpbaVVW7mIwgKWU2awavjETNvg