Já virou um padrão: quando queremos enfatizar algo num texto escrito, usamos LETRAS MAIÚSCULAS.Em conversas no Zap, elas acabam sendo entendidas como GRITOS.Por que isso acontece? A ciência já estudou isso?Confira o papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza.CONVIDADO: André Luiz de SouzaGraduado em Letras pela UFMG, com mestrado em Psicologia Cognitiva pela UFMG e Doutorado em Neurociência pela Universidade do Texas, EUA.> OUÇA (49min 57s)*Naruhodo! é o podcast pra quem tem fome de aprender. Ciência, senso comum, curiosidades, desafios e muito mais. Com o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza.Edição: Reginaldo Cursino.http://naruhodo.b9.com.br*PARCERIA: ALURAA Alura tem mais de 1.000 cursos de diversas áreas e é a maior plataforma de cursos online do Brasil -- e você tem acesso a todos com uma única assinatura.Aproveite o desconto de R$100 para ouvintes Naruhodo no link:https://bit.ly/naruhodo_alura*REFERÊNCIASTese Doutorado - Andre Souzahttps://repositories.lib.utexas.edu/bitstream/handle/2152/ETD-UT-2012-05-5235/SOUZA-DISSERTATION.pdf?sequence=1&isAllowed=yAmtliches Regelwerk der deutschen Rechtschreibung aktualisiert https://www.rechtschreibrat.com/DOX/rfdr_PM_2017-06-29_Aktualisierung_Regelwerk.pdfRoman Writing Systemshttps://gilbertredman.com/medievalmanuscripts/paleography/roman-writing-systems/Georgian alphabet (Mkhedruli) https://www.omniglot.com/writing/georgian2.htmSevere developmental letter-processing impairment: A treatment case studyhttps://www.tandfonline.com/doi/full/10.1080/02643290500310863?casa_token=EtYQCLMjqaIAAAAA%3Axvonm_g7H5Htm30MjIpMXB_Cczh6bjV6la-PdYoLqFqCzqHYvyIedyvStA7Cj7L7F5Q2MBCg7E2L-gProcesses in Handwriting: A Case for Casehttps://www.tandfonline.com.sci-hub.st/doi/abs/10.1080/02643298908253282COGNITIVE CONTROLS OF ATTENTION AND INHIBITION: A STUDY OF INDIVIDUAL CONSISTENCIES*https://bpspsychub.onlinelibrary.wiley.com/doi/abs/10.1111/j.2044-8295.1962.tb00843.xSensory and cognitive determinants of reading speedhttps://www.sciencedirect.com/science/article/abs/pii/S0022537175800442READING A TEXT: THE EFFECTS OF TYPOGRAPHY AND COGNITIVE PROCESSING ON EYE MOVEMENT STRATEGIEShttps://www.sciencedirect.com/science/article/pii/B9780444701138500746From Graphemes to Abstract Letter Shapes: Levels of Representation inWritten Spellinghttps://sci-hub.ee/10.1037/0096-1523.23.4.1130An Introduction to the History of Printing Types:https://www.amazon.com/Introduction-History-Printing-Types-Identification/dp/1884718442Typeface Legibilityhttps://core.ac.uk/download/pdf/40037679.pdfDesigning Instructional and Informational Texthttps://www.taylorfrancis.com/chapters/edit/10.4324/9781410609519-46/designing-instructional-informational-text-james-hartleyText cohesion and metacomprehension: Immediate and delayed judgmentshttps://link.springer.com/article/10.3758/BF03206315Evidence for an effector-independent action system from people born without handshttps://www.pnas.org/doi/abs/10.1073/pnas.2017789117Voxel-based lesion analysis of brain regions underlying reading and writinghttps://www.sciencedirect.com/science/article/pii/S0028393218301143?casa_token=W9cfDUbch_QAAAAA:FvfeYprioQJFxFwg8IIIzbnPdaQ2-rbp1reqiunTBmI-O3oeTuY55pcbuoq1XgpHFby_rZGoMlAExpectancy as a determinant of functional units in perceptual recognitionhttps://www.sciencedirect.com/science/article/abs/pii/0010028571900053An interactive activation model of context effects in letter perception: I. An account of basic findings.https://psycnet.apa.org/record/1981-31825-001An interactive activation model of context effects in letter perception: II. The contextual enhancement effect and some tests and extensions of the model.https://psycnet.apa.org/record/1982-07091-001?casa_token=BB2DaUHgVBIAAAAA:9Xdx7K3T7oavgypjKv586cmRcdx8Ghyj4gI1DdeZZHCsWLcMHSP-qxgHwWS6dn2gIF-M7Mz9H1BWQQ5sgj4MGfb1The roles of similarity in transfer: separating retrievability from inferential soundnesshttps://pubmed.ncbi.nlm.nih.gov/8243